FunMobility.com
Subscribe to our RSS Feed to get the latest FunMobility News
FunMobility to deliver industry-leading ‘Christian Tones’ application featuring EMI Christian Music Group artists

New Mobile Storefront features in FunMobility’s Universe 5 (U5) Platform allows enhanced artist showcase and promotions.

Pleasanton, CA - March 6, 2007 - FunMobility and EMI Christian Music Group (CMG) today announced a new mobile application that will enable EMI CMG to create, promote, showcase, and distribute ringtones from their industry-leading catalog of Christian artists. Christian music market share leader EMI CMG will showcase its artists’ ringtones on FunMobility’s wireless network, which covers more than 95% of the 215 million U.S. subscriber base.

“Christian Music is a vibrant segment with a passionate, active customer base,” said FunMobility CEO Adam Lavine. “Our integrated content and community mobile technology can help EMI CMG reach music fans in an environment that’s familiar and comfortable for them, which should help grow our subscriber base while exposing EMI CMG artists to music fans on the go.”

Christian music accounted for 45 million unit sales in 2006. Overall, spending on Christian goods exceeds $4.2 billion dollars in North America. Some of the most well-known Christian artists are part of the EMI CMG family including Chris Tomlin, Jeremy Camp, Smokie Norful, tobyMac, Steven Curtis Chapman, Audio Adrenaline, Newsboys and dcTalk.

“FunMobility realized early on that Christian music fans are interested in having a richer, more engaging mobile experience,” said Bill Hearn, President and CEO, EMI CMG. “Their community-focused mobile technology makes Christian Tones a unique destination and experience for Christian music fans. We look forward to continuing our work with FunMobility to promote this exciting application while showcasing our artists amazing music.”

The collaboration between FunMobility and EMI CMG represents a growing trend towards mobile applications targeted at specific demographics or market segments. FunMobility has launched several successful targeted applications including RockTones, FunGirl and RetroTones, among others.

About FunMobility, Inc.
FunMobility delivers a unique mobile entertainment experience by providing applications and services that enable creativity, personalization, and community–building. FunMobility's FLEX Mobile Application Platform is comprised of interchangeable modules featuring content, applications, and services supported by proprietary implementation technology. These modules can be deployed as a complete solution, or as stand-alone components that work within a carrier's existing mobile services offering, providing carriers with unparalleled flexibility, greater reliability, and faster time-to-market. FunMobility provides carriers with some of the industry's most popular and successful mobile applications, including Wallpaper Universe™, America's Best Mobile Pix™, Ringtones Universe™, TrueTones Universe™, Mobile Comics Network™, Personalized Wallpaper™, MyScreenz™, MyTonz™ and FunMobility Animated Greetings™. FunMobility's mobile applications and services are distributed through major carriers across the globe, including, Verizon Wireless, Alltel, Sprint PCS, U.S. Cellular, Cingular Wireless, and many others. FunMobility has achieved an industry reputation for creativity, innovation and reliability, and is considered one of the industry's most unique wireless entertainment companies.

About EMI Christian Music Group
Established in 1994, EMI CMG is the world's largest Christian music organization and includes EMI CMG Distribution and EMI CMG Publishing in addition to EMI CMG Label Group. It is part of EMI Music North America which is a part of EMI Group. For further information, please visit www.emicmg.com.

Press Contact Information -

FunMobility
925-598-9700
press@funmobility.com