| FunMobility Unveils Social Networking Platform to Speed Mobile Content Discovery and Drive Revenue CONNECT™ leverages existing mobile communities and relationships to enable superdistribution of mobile content Pleasanton, CA - May 24th, 2006 - Making content discovery and sharing easier for mobile phone users and more profitable for wireless carriers, FunMobility, Inc., a leading provider of premium wireless entertainment solutions, has introduced CONNECT, a new social-networking platform that will allow carriers to offer users many of the same features found on Internet-based networking sites, while driving increased revenues through superdistribution of content. The platform will be ready for deployment later this year. "CONNECT represents a significant breakthrough for mobile carriers and their customers," said Adam Lavine, FunMobility founder and CEO. "CONNECT changes mobile content discover from a solitary experience into a social experience. More then half of mobile content purchases come from peer referrals. CONNECT provides carriers with a way to turn their existing network of subscribers into an interactive sales force for content, driving all-new levels of ARPU through content discovery and referral." According to Lavine, CONNECT will offer many features that are vital in building mobile communities. Subscribers will be able to create their own user profiles and generate their own greetings. They'll be able to buy, share, rate, and gift content with others in their community, blog, and send messages and alerts to stay connected with their friends and family. Users will also be able to meet new people based upon similar interests. CONNECT will also provide state-of-the-art security features to prevent inappropriate or predatory activities. All users will have unique, traceable customer IDs, and CONNECT offers sophisticated age verification, content and language filters, blocking and deleting capabilities, and Digital Right Management (DRM) protection. While supporting JAVA, BREW and WAP front-end applications for an enjoyable user experience, CONNECT's open-architecture also allows for seamless integration with existing carrier content and billing systems. Said Lavine, "For carriers to be successful in increasing their data revenues, they'll increasingly need to focus on solutions that create a 'stickiness' that keeps their users interested and involved. CONNECT will accomplish that, while also creating a new distribution channel for mobile content." About FunMobility, Inc. FunMobility delivers a unique mobile entertainment experience by providing applications and services that enable creativity, personalization, and community–building. FunMobility's FLEX Mobile Application Platform is comprised of interchangeable modules featuring content, applications, and services supported by proprietary implementation technology. These modules can be deployed as a complete solution, or as stand-alone components that work within a carrier's existing mobile services offering, providing carriers with unparalleled flexibility, greater reliability, and faster time-to-market. FunMobility provides carriers with some of the industry's most popular and successful mobile applications, including Wallpaper Universe™, America's Best Mobile Pix™, Ringtones Universe™, TrueTones Universe™, Mobile Comics Network™, Personalized Wallpaper™, MyScreenz™, MyTonz™ and FunMobility Animated Greetings™. FunMobility's mobile applications and services are distributed through major carriers across the globe, including, Verizon Wireless, Alltel, Sprint PCS, U.S. Cellular, Cingular Wireless, and many others. FunMobility has achieved an industry reputation for creativity, innovation and reliability, and is considered one of the industry's most unique wireless entertainment companies. Press Contact Information -
|
